Ford and Jeep are longtime rivals with many comparable models in their lineups. Two popular options consumers could be on the fence about are the 2024 Ford Bronco Sport and the Jeep Wrangler. Both models offer Bakersfield, California, drivers a stylish ride with off-road capabilities and many appealing features. To help potential buyers make the best choice, we’ve created this comparison that details each of these 2024 models and what they offer.
Design and Style
Boxy and rugged are two words that describe the design and style of both the 2024 Ford Bronco Sport and the Jeep Wrangler. Drivers can get an open-air feel with the Jeep thanks to its removable top options, but the Bronco Sport offers an available roof rack to provide more space to haul gear, bikes, kayaks, or whatever a driver needs to make their adventures more exciting and memorable. For those who prefer the removable top, there’s a version of the Bronco Sport with that feature; it also has removable doors to bring nature even closer.
While the Wrangler has the typical seven-slot grille Jeeps are known for, the 2024 Bronco Sport plasters its name across the grille so there’s no mistaking this sporty SUV. Drivers can get the Bronco Sport with a variety of packages to customize its look, including special badging and paint jobs that help this ride stand out from the crowd. Drivers can choose from several wheel styles for either SUV, to get the look that matches their preferences and driving needs. The Bronco Sport offers many accessories, meaning drivers can create a ride to fit their adventurous lifestyles.
Trim Levels and Prices
The Ford Bronco Sport comes in five exceptional trim levels. Review this list to learn what each Bronco Sport trim will cost for the base models:
- Big Bend: MSRP of $31,230.
- Heritage: MSRP of $$33,700.
- Bronco Sport Free Wheeling: MSRP of $33,730.
- Outer Banks: MSRP of $35,915.
- Badlands: MSRP of $38,390.
With the Jeep Wrangler, consumers can select one of seven trim levels, almost all of which are more costly than any Ford Bronco. Here’s a breakdown of the Wrangler trims and what drivers will pay:
- Sport: MSRP of $31,995.
- Sport S: MSRP of $35,495.
- Willys: MSRP of $40,090.
- Rubicon: MSRP of $47,390.
- Sahara: MSRP of $49,790.
- Rubicon X: MSRP of $57,390.
- Rubicon 392: MSRP of $92,140.
Technology and Entertainment
Despite the 2024 Bronco Sport’s lower price tag, this SUV is loaded with technology and entertainment features that will impress. It has the SYNC 3 infotainment system with a touch screen that offers available pinch-to-zoom technology and a voice-activated touch-screen navigation system. Drivers can also enjoy intelligent access with push-button start and dual type-C USB ports. An available Bang & Olufsen sound system provides a concert-like experience every time drivers crank up their favorite tunes. Opt for the wireless charger to keep phones charged without having to worry about messy cords that get tangled up in the console.
Tech and entertainment features are plentiful in the Wrangler as well. One of the new standard features for 2024 Wranglers is a 12.3-inch touch screen that works with Jeep’s Uconnect infotainment system. Although the Uconnect system is comparable to Ford’s SYNC 3, the voice recognition is better with the SYNC 3 system in the Bronco Sport. Wrangler drivers can connect their Apple and Android devices wirelessly, making it easy to stay connected while they’re on the road.
Interior and Exterior Features
From its unique appearance to its stellar interior, the 2024 Ford Bronco Sport will make drivers in Bakersfield feel right at home. Sleek headlights and a swing-out tailgate add to the functionality of the Bronco Sport. Inside, the cabin has a comfortable design that’s focused on the driver. Depending on the model, drivers can relax in premium-trimmed heated front bucket seats that ensure every drive is an experience worth repeating. Versatile cargo space means Bronco Sport owners are ready for anything. Choose the Badlands trim for extra under-seat storage that keeps gear secure and out of the way.
Aside from its open-air styling options that bring the outside in, the Jeep Wrangler offers available dual-zone temperature control to keep everyone inside comfortable. Drivers and front-seat passengers can stay warm with available heated seats. Certain Wrangler models feature special exterior and interior badging to let people know which model is on the roads around Bakersfield. Cargo space in the Wrangler isn’t as large as the Bronco Sport, but there’s plenty of room for a cooler or a couple of suitcases.
Safety and Security Features
Every Ford Bronco Sport comes with Ford CoPilot360 technology. This suite of driver-assist features includes a lane-keeping system, a rearview camera, and intelligent adaptive cruise control. Bronco Sport drivers will also get a blind-spot information system, pre-collision assist, and auto high-beam headlights. Several air bags are strategically placed throughout the cabin, giving drivers confidence when they’re behind the wheel.
The Jeep Wrangler has several air bags in the cabin as well, but it lacks many of the standard safety technologies featured in its rival. Upgrading to a higher trim level for the Wrangler adds many features that are standard for the Bronco Sport, such as blind-spot monitoring and forward collision alert. Both models offer a tire pressure monitoring system that lets drivers know when their tires need more air.
Take the Bronco Sport for a Test Drive at Jim Burke Ford
Although the 2024 Ford Bronco Sport and the 2024 Jeep Wrangler share some similarities, we think the Bronco Sport is the better choice across the board. At Jim Burke Ford in Bakersfield, California, we have a huge inventory of new models to choose from. If you’re in the market for a new SUV, come by and take the new Ford Bronco Sport out for a test drive today. Alternatively, you can contact us with any questions you may have about Ford vehicles or the purchasing process. We’ll be happy to help.
